With this development, BYJU’S will prolong to be the principal sponsor of the team for the upcoming two years and will continue to feature on the front of match and training jerseys. The initial partnership between the two parties was inked in 2020.
Kerala Blasters did the unveiling of this association through their social media handles with the caption, “We are delighted to announce that @byjus_app will continue as our Principal Sponsor for the next 2 seasons 🤝”
The Indian company, BYJU’S, was founded in 2011 by Byju Raveendran and Divya Gokulnath. The company claims to have more than 115 million registered students and is valued at US$22 billion.
The team has also inked numerous sponsorship deals for the 2022-23 season. The team signed the dotted lines with Amaron, Ather Energy, Kalliyath TMT, Denwud, Yakult, CLUB W, BodyFirst and 1XBat Sporting Lines.
The Kerala-based team has played one game so far and has acquired the number-one spot. The team will be next seen in action on Sunday, October 16 against ATK Mohun Bagan at 7:30 PM IST.