Kent Cricket lands multi-year partnership with FanCraze

Kent Cricket enters the metaverse as a result of this landmark collaborative effort with FanCraze.

The English county cricket club, Kent Cricket has inked a new multi-year partnership with the world’s largest cricket NFT platform, FanCraze.

Kent Cricket enters the metaverse as a result of this landmark collaborative effort. Fans will be able to obtain moments and player cards of their preferred county cricketers, barter with other collectors, play cricket strategy games, and unravel distinctive real-world experiences for the first time.

Kent Cricket is the latest entry to FanCraze’s high-profile portfolio of collaborators, which also includes the International Cricket Council (ICC), Asian Cricket Council (ACC), SA20, Cricket West Indies (CWI), Delhi Capitals (DC) and cricket stars such as Shikhar Dhawan, Rohit Sharma, Ravichandran Ashwin, Jasprit Bumrah and many more.

Kent Cricket’s Director of Partnerships, Andy Griffiths, said, “We are excited to welcome FanCraze as a new Partner of Kent Cricket. In an ever-changing world, Cricket must remain at the forefront of new technologies and appeal to as many people as possible. By teaming up with FanCraze, we hope to inspire a new generation of Kent Cricket supporters around the world.”

Anshum Bhambri, CEO of FanCraze, commented, “We are proud to partner with Kent Cricket along with other legendary clubs across the English County ecosystem. We are excited to build a new paradigm of engagement between these storied institutions and their fans by leveraging digital assets, gamification, and money-can’t-buy experiences.”

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