Kent Cricket has inked a multi-year association with the British sportswear and athletic clothing company, Castore. The agreement will have the company see a completely new range of jerseys along with training kits for Kent’s men’s and women’s teams.
Castore was founded back in 2005 and since then, they have gained a name for themselves for the quality and innovative products, which they produce. Their primary goal is to create the most durable, lightest and uppermost performing sportswear in the market by utilising patented fabrics and advanced technical engineering.
Kent Cricket’s Director of Partnerships, Andy Griffiths, said, “As Kent Cricket strives to raise standards both on and off the field, I feel that we have found a very good ‘fit’ in our new official kit supplier.
“Castore is an exciting brand that has a growing portfolio of partners, and we both share similar views in valuing innovation and having aspirations to become leaders in both our fields.
“We look forward to working with Castore in providing state-of-the-art sportswear that our players, coaches, staff, Members and supporters will all enjoy,” Griffiths concluded.
Tom Beahon, Co-Founder of Castore Sportswear said, “After announcing our recent partnerships with the ECB and Cricket South Africa, our partnership with Kent Cricket further strengthens our presence in cricket globally.
“Kent is a club with a rich history but more importantly, similar to ourselves, an exciting future ahead, and it’s something we are delighted to be a part of for the coming years.
“Alongside this, Kent Cricket is renowned for their continual positive influence in the local community and that is something we will be looking to support throughout the partnership to ensure the fans continue to feel part and proud of the Club.”
The sportswear brand will take over the online business of all Kent Cricket x Castore playing, training and leisurewear, as well as will provide them support in maximising revenues at the Official Kent Cricket Shop.
Both the entities have been working solidly at designing new kits for Kent’s men’s squad across all formats, along with the kit for Kent women, talent pathway and disability squads, which will be launched and available for fans to order next year.