The Spanish athletic clothing manufacturer, KELME and the European esports association, QLASH have established a new collaboration.
The company that makes athletic wear has been formally recognized as QLASH’s technical associate in Spain. Along with presenting the jersey, the company would also have a booth at the occasion where spectators can buy the merchandise.
In accordance with the agreement, KELME and QLASH will unveil the group’s new outfit during DreamHack Valencia, which is scheduled to take place from July 1-July 3.
Several football clubs from all over the world are presently working with KELME as a collaborator. The list particularly includes Watford of the Premier League (PL), RCD Espanyol de Barcelona of La Liga, and Boavista of Portugal, amongst many others.
QLASH has a pattern of collaborating with established sports organisations. Flamengo, a Brazilian football team, and the company collaborated on a Brawl Stars event in 2021. In October of last year, the MMA veteran Marvin Vettori was also revealed as a shareholder. The arrangement, according to a public statement, aims to increase QLASH’s significance in Valencia by negotiating contracts with local businesses.
Pablo Monti, the head of marketing, communications, and public relations at QLASH, asserted that the partnership may grow over time.
Samuel Velázquez, Marketing and Communications Director at KELME, said, “This partnership with a team like QLASH is really important for KELME in many ways.
“We continue to strengthen our presence in the esports sector, which we are convinced is here to stay, and we do so hand-by-hand with a project like QLASH, with many years of experience and with roots in the Valencian Community, where KELME started and where we continue growing.”