KEI Wires and Cables bats for green homes with Conflame Green+ and RCB players

The campaign features Virat Kohli, Mohammed Siraj, and Dinesh Karthik from RCB, as brand ambassadors of KEI Wires and Cables.

The leading electrical company, KEI Wires and Cables has launched a campaign to promote its innovative Conflame Green+ house wire, an eco-friendly and fire-retardant solution that sets a new standard for home safety and sustainability.

The campaign features Virat Kohli, Mohammed Siraj, and Dinesh Karthik from the highly popular Indian Premier League (IPL) team, Royal Challengers Bengaluru (RCB), as brand ambassadors.

Speaking on the association, Anil Gupta, Chairman-cum-Managing Director, KEI Industries, said, “We are delighted to announce our partnership with Royal Challengers Bengaluru, which is one of the most popular and strongest T20 brands. KEI is one of the leading wires & cables player serving customers across 60 counties globally and we see a great synergy between both the brands. The player of international stature gives a synergy with the product features of brand KEI. India is a cricket frenzy nation and with this partnership, we aim to leverage T20 league to build and strengthen our brand awareness and connect with our target audience across the globe.”

Sharing his thoughts on the association, Akshit Diviaj Gupta, Director, KEI Industries, said, “I am delighted to announce our partnership with Royal Challengers Bengaluru. We are committed towards encouraging and elevating the realm of sports in India. The lovability and fan following of RCB will help to increase KEI brand recognition across the nation. This engagement will further strengthen our relationship with the customers, and we are positive about exploring more opportunities to expand our business.”

Conflame Green+ offers superior fire safety compared to traditional wires, a critical feature for homeowner safety as faulty wiring is a leading cause of electrical fires. Additionally, Conflame Green+ caters to the growing demand for sustainable building materials, making it an ideal choice for environmentally conscious consumers.

The campaign will span a variety of media channels, including television, print, digital media, social media, and even outdoor advertising. KEI has taken a groundbreaking step further by incorporating AI-enabled integration to enhance customer and channel partner engagement.

KEI Industries Limited (KEI), also known as KEI Cables and Wires, boasts a rich heritage dating back to 1968. Founded as a partnership firm initially named Krishna Electrical Industries, KEI began its journey by manufacturing rubber cables specifically designed for home wiring. Over the years, the company has grown into a leading player in the electrical sector, offering a diverse range of high-quality electrical cables and wires.

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