Finesse Thrissur Titans, a prominent team in the Kerala Cricket League (KCL), have announced a strategic partnership with a consortium of renowned companies, solidifying their position as a leading force in the state’s cricketing landscape.
Joining the Titans’ roster of sponsors are Navio Shipping, Vijai Marine Shipyard, Kalliyath, and Georoof, who have come on board as associate sponsors. Additionally, Exotica Retail and Lifespace have secured jersey sponsorship slots.
Navio Shipping, a global shipping company, specialising in container logistics, has emerged as the primary associate sponsor, securing key assets such as the jersey back and cap/helmet sponsorships.
Ajay Thampy, Director at Navio Shipping, stated, “This partnership is more than just brand visibility for us; it’s about holistic support for the future of cricket in Kerala. We are proud to contribute to the growth of Kerala’s cricketers, and we hope to see more talents like Sanju Samson, Tinu Yohannan and Sreesanth emerging from our state, representing the national side and IPL franchises.”
Vijai Marine Services, a leading shipbuilding company in India, has also joined the Titans’ fold.
Vijai Marine Services’ Managing Director, Suraj Dialani emphasised the importance of bold steps towards establishing international standards for cricket in Kerala. He noted, “With the talent we have here, the Kerala Cricket League can significantly enhance the cricketing ecosystem in the state, especially in elevating the quality and standards of the matches played.”
K Care, a new construction chemicals brand from Kalliyath Group, is the Titans’ jersey sleeve sponsor. Dirsha Mohammed, Executive Director, highlighted that the Thrissur Titan’s commitment to grassroots cricket and its development plans were key factors in their decision to partner. “We believe this will be a long-term relationship with Thrissur Titans, built on shared values and a vision for cricket’s future in Kerala.”
Georoof, a renowned roofing solutions provider, has also joined the Titans’ sponsorship family. Biju George, Managing Director of Georoof, said, “Cricket unites us and taps into deep emotions, making it the perfect platform for our partnership with Thrissur Titans. We couldn’t have asked for a better beginning than to align with a team rooted in our hometown and backyard.”
SajjadSait, the Owner of Finesse Thrissur Titans, expressed gratitude to the sponsors, stating, “The growth of leagues and franchise cricket depends on strong brand associations. These partnerships not only multiply our efforts but also solidify our commitment to the game. We are committed to delivering exceptional value and ROI to ensure that these associations thrive in the long term.”
With a strong lineup led by Varun Nayanar, the Titans are poised to make a significant impact in the KCL. The team will take on Aries Kollam Sailors on September 4 at 6:45 PM IST. All of the Kerala Cricket League matches can be watched live on Star Sports. The matches can also be live-streamed on the FanCode app and website.