Kalshi has strengthened its international growth ambitions by entering into a strategic partnership with ADI Predictstreet, FIFA‘s official prediction market partner, in a collaboration aimed at expanding the global reach of regulated prediction markets during the FIFA World Cup and laying the foundation for long-term industry growth.
The agreement combines Kalshi’s position as the largest regulated prediction market exchange in the United States with ADI Predictstreet’s official FIFA partnership, creating a platform to engage millions of football fans through prediction-based experiences across the tournament’s knockout stages and beyond.
As part of the collaboration, Kalshi will be integrated into ADI Predictstreet’s FIFA World Cup activations, with brand visibility spanning stadium LED advertising, broadcast coverage, digital campaigns and fan engagement initiatives. The companies will also launch a co-branded World Cup prediction hub featuring football prediction markets, live tournament updates, exclusive editorial content and interactive fan experiences designed to drive participation in the rapidly evolving prediction market sector.
Beyond the World Cup, the partners will work together to accelerate international expansion by combining Kalshi’s market expertise and liquidity capabilities with ADI Predictstreet’s blockchain infrastructure. The collaboration will explore innovations through ADI Chain, including stablecoin integration, on-chain settlement and next-generation digital market infrastructure aimed at supporting a broader global prediction market ecosystem.
Dimitrios Psarrakis, Chief Executive Officer of ADI Predictstreet, said, “This is a transformational moment for our industry. Kalshi has built one of the most recognised prediction market platforms in the world. We have an extraordinary opportunity to leverage ADI Chain’s capabilities to introduce prediction markets to millions of new users through football’s biggest stage. Our ambition extends far beyond the World Cup™. We are building the foundations for a truly global prediction market ecosystem powered by world-class technology.”
Tarek Mansour, Co-Founder and Chief Executive Officer of Kalshi, added, “The World Cup™ is the largest stage for any brand. We see this as a massive opportunity to increase global awareness and fan engagement. We’re excited to partner with ADI PredictStreet to bring more fans into the prediction market action.”
The partnership comes amid strong momentum for Kalshi, which recently surpassed US$1 billion in daily trading volume and has significantly expanded its sports portfolio through collaborations with the Argentine Football Association, the Croatian Football Federation, Luka Modrić and Men in Blazers during the FIFA World Cup.
As prediction markets continue to gain traction at the intersection of sport, fintech and blockchain technology, the alliance positions Kalshi and ADI Predictstreet to capitalise on growing global demand while broadening the application of regulated event forecasting beyond football into a wider range of real-world markets.
