Kajaria Ceramics, a leading name in the Indian ceramics industry, has unveiled an inspiring campaign dedicated to celebrating the achievements of women athletes and fostering a culture of empowerment.
The initiative, timed to coincide with the Paris Olympics 2024, aims to uplift and inspire women across the nation.
Showcasing the triumphs of World Champion Boxer, Nikhat Zareen, Commonwealth Gold Medalist Shooter, Manu Bhaker, and CWG Gold Medalist Table Tennis player, Manika Batra, the campaign highlights the unwavering determination and exceptional talent of these athletes. Their journeys serve as a powerful inspiration for young girls, encouraging them to pursue their passions without limitations.
Through a compelling digital film and extensive print, point-of-sale, and digital promotions, Kajaria seeks to challenge gender stereotypes and create a society that values equality. The campaign encapsulates the brand’s belief in the collective power of women, as expressed by Rishi Kajaria, Joint Managing Director of Kajaria Ceramics Ltd., “When one woman rises, other women rise with her.
“We have seen it in life, and a lot in sports. Something that we have highlighted in our campaign. A campaign that encourages women to believe in themselves, follow their dreams, shine for their country, and finally pave the way for others like her. As a company Kajaria is a staunch supporter of women empowerment, and we felt the global sports event is the right occasion to celebrate women who dare to dream big.”
By spotlighting the achievements of these exceptional athletes, Kajaria Ceramics aims to cultivate a generation of empowered women who will break barriers and contribute to India’s progress.
Kajaria Ceramics is India’s largest manufacturer of ceramic/vitrified tiles and ranks eighth globally. With a legacy spanning over three decades, the company has enhanced millions of homes with its innovative products. Operating 11 manufacturing plants across India, specializing in tiles and bathware, Kajaria has held the Superbrand title for 13 consecutive years.
The Olympic Games kick off on July 26, 2024. Nikhat Zareen will be competing in Women’s 50kg boxing, Manu Bhaker in Women’s 10m air pistol, 10m air pistol mixed team, and women’s 25m pistol, and Manika Batra in Women’s team and women’s singles competitions.