The ceramic wall and floor tile manufacturing company, Kajaria Ceramics has announced that it would be the title sponsor of the upcoming India tour of Zimbabwe 2022.
The forthcoming tour is India’s first visit to Zimbabwe since 2016. In the previous outing, the visitors won the T20I and ODI bilateral series.
With this development, the tile company has enhanced its involvement in the sport as earlier Kajaria Ceramics was affiliated with cricket as an on-ground presence through billboards along with on-air branding during games on television.
Speaking about the association, Mr Rishi Kajaria, Joint Managing Director at Kajaria Ceramics Ltd, said, “Kajaria has been supporting cricket for a long time and is proud to be title sponsor of the upcoming ODI series between India and Zimbabwe, because there is no other platform that reflects the unanimous choice of Indians like cricket does. It’s the same with the admiration our customers have for the brand.
“We are looking forward to a keen contest, because Zimbabwe are a great team who have recently had a great run of results, and India’s team will have players looking to stamp their authority on the International stage.”
Commenting on the association, Zimbabwe Cricket Managing Director Mr Givemore Makoni said, “We are thrilled to welcome Kajaria Ceramics as the title sponsors of this series.
“High-profile contests like these are important for cricket in Zimbabwe to flourish and for the world to witness the talent and the entertainment our superb team has to offer, and we are glad to be receiving support from brands such as Kajaria, enabling us to put on a spectacular event here in Harare.”
The Indian team will be helmed by KL Rahul, who is returning from an injury with Shikhar Dhawan as his deputy. Youngsters Ishan Kishan, Deepak Hooda and Sanju Samson have been included in the squad for the tour.
The tour consists of three ODIs and will be available for viewing on Sony Pictures Networks. The first game will be played tomorrow i.e. Thursday, August 18.