The Serie A outfit, Juventus have announced an extension of their partnership with one of the leading brands in the gaming world, Cygames.
The agreement was first signed in 2017 when the company became the Turin-based club’s first-ever back-of-the-shirt sponsor.
The previous deal, which consisted of four seasons witnessed both the entities triumph time and again in a series of memorable moments. Following this renewed deal with the Japanese brand, the club would hope to witness the same success once again.
This new extended contract has been signed for two years which means it will run until the end of the 2023-24 season.
The contract will once again see the Cygames logo right on the back of the black and white jersey in Serie A, Coppa Italia, and friendly matches. This is the third longest-running deal on the Juventus jersey, following Jeep and Ariston, and it continues with mutual satisfaction.
Giogio Ricci, Juventus Chief Revenue Officer, said, “Once again, Cygames confirms the solidity of our partnership and the joint commitment to go beyond the limits of imagination and geographical borders. This milestone is the result of a shared approach to innovation and to maximise the synergies between two ambitious brands, which will accompany each other towards new goals.”