The Serie A outfit, Juventus have announced a new sponsorship association with Asia’s renowned real-money gaming brand, Khelraja.
Following this deal, the brand has been named the official regional partner of the Italian club. In accordance with the agreement, the platform will offer excellent user support and tailored interaction to the Juventini in several Asian nations under the Khelraja brand.
Sports betting, live casino games, and esports are just a handful of the genres available on Khelraja. The brand, which was founded in 2021, has made a reputation for itself in Thailand and Indonesia in less than two years. With licences for key international markets like Japan and Africa on the horizon, the brand is among the biggest in its sector.
Followed by Khelraja’s cooperation with Sevilla FC in La Liga, one of the best football clubs in Europe, the agreement with Juventus emphasises the company’s strategic focus on pursuing alliances with major names in international football. By participating in collaborative projects, users in important Asian markets will have the chance to earn amazing rewards thanks to these initiatives.
Speaking of the collaboration, Viren Modi, CEO of Khelraja, said, “Juventus is one of the biggest names in the football world with a growing global reach, especially in South and Southeast Asia. Through this partnership, we are reaching out to these enthusiastic fans with a unique opportunity to engage with their favourite football team and win extensive rewards while doing so. We are excited by the partnership and eagerly look forward to providing our users across all regions with unique sports engagement before, during, and after matches.”
Federico Palomba, Managing Director of Juventus APAC, added, “We are very pleased to establish this partnership. It’s an emblem of the Club’s popularity in Asia, an extremely dynamic market with millions of Juventus fans. The partnership will enable the brands to reach our fans in the region by creating diverse and engaging initiatives. Adding this addition to our APAC partner portfolio will be instrumental to the Club’s expansion strategy.”