Juventus announces global operations deal with Skyworth

Serie A giants Juventus have announced a major deal with Skyworth to expand their global operations by providing leading appealing entertainment experiences to more consumers around the world. Skyworth Group is a Chinese holding company that designs, manufactures, and sells televisions and audio-visual products. Juventus will roll out multiple activities in line with the theme of “Partner Together, Lead the Future”, Skyworth to their fans around the globe.

The Serie A club announced this deal by an exclusive recorded video message which featured Juventus legend David Trézéguet and also many current first-team players like Federico Chiesa, Leonardo Bonucci, Dejan Kulusevski, and Matthijs de Ligt.

Leo Tang, Chief Brand Officer of Skyworth TV, said: “Skyworth believes in the importance of togetherness and we have been championing that through delivering top-quality TV experiences. Football is a sport that brings players and fans from around the world together. We are excited to support Juventus right now, as football recovers from the pandemic. This partnership also represents a major milestone for Skyworth in our global business expansion plans, and we are excited to establish a new era of entertainment and connect with audiences, who share the same passion for entertainment and sports as we do.”

This partnership will help Skyworth to bring its entertainment resources to the world stage so that they can expand its global footprint. Currently, the company has ten global R&D centres with three in Europe. Skyworth is also the official partner of Juventus in TV and other electronic devices related to TV. The company has also massively contributed technological innovations around the world. 

Managing Director of Juventus APAC, Federico Palomba has also shared his insight on this deal. He confirmed that the club is absolutely thrilled to welcome the Chinese company and cannot wait to expand action globally. He also said that this deal will enable Juventus to share the experiences with the fans. 

The deal between Juventus and Skyworth would be till the end of the 2022 Serie A season and will see a range of co-branded products. To celebrate, four lucky Skyworth fans will have a chance to win a VIP match ticket for a Juventus match tour and the company will also introduce many exclusive deals and special offers.