The Serie A women’s team, Juventus Women have penned down an association with the online cryptocurrency platform, Bitget.
Following the partnership, Bitget has been named the official sponsor of the team. The association between the two parties will focus on bringing people towards the crypto sector, especially females, and also making strategies to place the brand name in the public arena to bring attention to the crypto platform’s activities.
Bitget unveiled that the major reason behind partnering with the Italian female football club is that 40% of its employees are female.
Bitget is one of the world’s leading cryptocurrency exchange platforms that was founded in 2018. The company aims to inspire individuals to embrace crypto and connect with the future by providing comprehensive and secure trading solutions to the global user base.
Gracy Chen, Managing Director, Bitget, said, “We feel a deep affinity with Juventus Women, whose sporting achievements and spirit have rewritten the footballing record books. Sponsoring the Juventus Women’s Team will bring crypto to a wider female audience and motivate women to seize the opportunities that life presents. We’re confident that this partnership will develop into a long-running arrangement that will work to the advantage of all parties”.
Tiziana Di Gioia, Chief Commercial Officer of Juventus said, “We are thrilled to partner with Bitget and share their commitment to promoting gender equality and empowering women in all industries, be it sports or digital technologies. As a leading football club, we know how important it is to provide equal opportunities for everyone, and we are proud to be associated with a company that shares our values”.