The Serie A giants, Juventus FC have announced a new partnership with with an Italian food company based in Campobasso, La Molisana.
As part of the deal, the Campobasso-based company has been named the official pasta brand of Juventus.
This collaboration brings together two Italian businesses with similar values of heritage, innovation, and quality, with a view of spreading them abroad.
La Molisana is going to bring its zest for authenticity and craftsmanship to Juventus’ operations. With this agreement, Juventus and La Molisana reinforce their dedication to excellence, with the goal of encouraging and connecting people through football and high-quality food.
Francesco Calvo, Managing Director Revenue & Institutional Relations of Juventus, said, “We are delighted to announce this partnership with La Molisana, through which two companies that aim to promote Italian excellence around the world are united. Strengthened by the bond with our region, together we will bring Italian authenticity and passion into every home, celebrating the quality and tradition that distinguish us.”
Giuseppe Ferro, CEO of La Molisana, said, “We are proud and excited to announce our partnership with Juventus, a sporting icon at the highest level both in Italy and in Europe. As a company we share the values of passion and commitment with the Bianconeri. Football and gastronomy are two pillars of Italian tradition. We will be at the side of a team that provides entertainment and always looks to the future with determination, courage and strength.”
Along with the Juventus deal, the brand also has a collaboration with Inter Milan, which was signed back in 2019. The two brands inked a partnership renewal in September 2023, with the deal running until 2026.
After five match days, the Turin-based team is fourth in the standings, with nine points from two victories and three draws. The team, which is set to face Genoa Cricket and Football Club (Genoa CFC) next week, will hope to return to winning ways and regain the top spot in the standings as soon as possible.