The Serie A giants, Juventus FC have announced a new sponsorship agreement with Azimut, an independent global group active in asset management and wealth management.
With this deal, the brand has become the club’s official sleeve sponsor.
Starting with the next league game against S.S. Lazio on October 19, Azimut will be the club’s principal partner, with its emblem showing on the left sleeve of the official Juventus outfit worn throughout Serie A, Coppa Italia, UEFA Champions League, and FIFA Club World Cup matches, as well as on the LEDs on the sidelines during home league and Italian Cup games.
In addition to the presence of the main brand, Beewise – the company’s investing app aimed mostly at young people – will be engaging and aiming to reach a larger audience. Beewise allows for incremental investments starting at 10 euros and strives to educate on wealth management and responsible investing.
Francesco Calvo, Juventus’ Managing Director in Revenue & Institutional Relations, said, “We are proud to announce this partnership, with a company that is a leader in Italy and which, like Juventus, has a strong international presence. The constant drive towards innovation and attention to new generations have always been values that lead every action of our club, and being able to count on a partner like Azimut that not only shares these values, but also translates them into reality through the services provided, represents a decisive and concrete step forward in the direction we intend to pursue.”
Matteo D’Ettorre, Strategic Director of Azimut Capital Management and Managing Director of Azimut Financial Insurance, commented, “We are thrilled to begin this collaboration with Juventus, one of the most prestigious and successful football clubs, not only in Italy but also internationally. It is a collaboration founded on shared values, such as the pursuit of excellence, teamwork and a constant commitment to innovation.
“With this partnership we continue our commitment to excellence and the enhancement of the Group’s successful path in asset management in Italy and worldwide. We also believe that this collaboration represents an important opportunity to involve more and more younger people, through the Beewise app, promoting a culture of savings and conscious investment.”
In recent times, the club also renewed its deal with TikTok Italia, bringing the renowned social media platform to the forefront of their women’s team’s kit.
