The Serie A powerhouse, Juventus FC have announced a sponsorship agreement with the Italian distributor of energy and gas brand, Enel.
Following the partnership, Enel has been named Juventus’ official energy partner.
As part of the deal, Enel’s logo will feature on LED as well as on the big screens throughout the Allianz Stadium during Serie A and Coppa Italia match days in an effort to connect football and the energy industry.
In addition, Enel will also supply Juventus with a range of energy services from its business portfolio to supplement its goods and services customised for club fans.
Nicolò Mardegan, Head of External Relations at Enel, said, “It is incredibly satisfying to become the official energy partner of one of the most important and winningest teams in Italy, with whom we share strong synergies in the name of sustainability. Juventus and Enel are winning examples of organisations Made in Italy that create value. This is thanks to the passion of millions of fans and the constant commitment of our Group, which generates and brings cleaner energy to the whole of Italy every day through intelligent, modern networks and essential infrastructures that guarantee the country’s energy security and independence.”
The 36-time Serie A winners are now under new commercial management after signing a collaboration deal with sports marketing firm Two Circles in April.
The agreement aims to provide new sponsorship options and revenue streams for the club, as well as improve its digital presence across all social media channels.
Francesco Calvo, Juventus Managing Director of Revenue & Institutional Relations, commented, “We are very pleased to announce this partnership, which links us to a great Italian company that operates globally, like us. This is a common bond between our two organisations, driving us to face the challenges that await us. We are fully convinced that Enel is the ideal partner to help the club pursue the lofty goals it has set for itself in terms of sustainability, which garners our attention on a daily basis.”
Last year, the brand associated with Atalanta BC, AS Roma and Inter Milan.
Before this deal, the Turin-based team partnered with Fanatics, Instant Casino, Two Circles, Willis Towers Watson (WTW) and zondacrypto.