The Italian football powerhouse, Juventus FC have inked a new partnership with WhiteBIT, Europe’s largest cryptocurrency exchange by traffic.
With this deal, the brand has become the club’s official cryptocurrency exchange partner and official sleeve partner. The three-year deal brings together two innovative, forward-thinking organisations with a shared dedication to innovation, community building, and quality on and off the pitch.
Beginning with the FIFA Club World Cup 2025 and lasting for the next three seasons, the WhiteBIT logo will be displayed on the sleeve of the men’s first team shirt. This strategic relationship reinforces Juventus’ commitment to digital transformation by investigating the possibilities of new technologies to improve fan contact and promote long-term commercial and community goals.
Furthermore, the pact with WhiteBIT will attempt to improve the fan experience of the men’s and women’s first teams by providing unique digital content, creative activations, and collaborative projects that will allow Juventus’ worldwide audience to experience the club both online and in person.
Maurizio Scanavino, Juventus Chief Executive Officer, said, “We are thrilled to welcome WhiteBIT to the Juventus family, a partner that shares our commitment to innovation and excellence, both on and off the pitch. We are strictly convinced that this collaboration will offer our fans worldwide lots of new engagement opportunities, leveraging cutting-edge technology to enhance their connection with Juventus.”
Volodymyr Nosov, Founder and CEO of WhiteBIT, said, “We are thrilled to partner with Juventus, an iconic football club. This partnership marks a major milestone in our mission to make cryptocurrency more accessible to an increasingly wider audience. Together, we’ll create new, tech-driven ways to connect fans with their favourite team.”
