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Juventus extend alliance with TikTok Italia to boost global engagement of women’s team

Since the launch of the Juventus Women profile on TikTok, the account has attracted over 5.6 million users and amassed nearly 100 million video views.

Juventus Football Club, one of the most prestigious names in football, have announced the renewal and expansion of their partnership with TikTok Italia, bringing the popular social media platform to the forefront of their women’s team’s kit.

Juventus Women’s squad will display the TikTok logo on the front of its playing kits, marking a significant step in promoting women’s football through digital engagement.

The renewed collaboration will continue to drive the production of dynamic, interactive content on TikTok, such as match highlights, exclusive player interviews, behind-the-scenes access, and fan-centric activities. Fans can look forward to live streams, polls, challenges, and quizzes, all designed to create an immersive experience that brings them closer to the club and their favourite players.

Since the launch of the Juventus Women profile on TikTok seven months ago, the account has attracted over 5.6 million users and amassed nearly 100 million video views, with a rapidly growing follower base of 730,000. These figures underline the success of the partnership, demonstrating the power of TikTok as a platform to amplify the reach of Juventus Women and connect with a broader audience.

Marco Castellaneta, Juventus’ Media Director, expressed his excitement about the ongoing collaboration and said, “We are thrilled to announce the renewal of such a prestigious partnership, which involves our women’s first team. The decision by a global player like TikTok to continue and expand their collaboration with Juventus Women is a clear demonstration of the shared commitment both organizations have towards the growth and recognition of women’s football.”

Salvatore Di Mari, Head of Operations for TikTok Italia & Spain, shared similar enthusiasm and added, “We are excited to be working with Juventus Women to bring dedicated content from this talented team to our global sports community, giving them a front-row seat to all the action. This collaboration builds on our commitment to shine a greater spotlight on women’s sports while giving female players the equal representation and recognition they deserve.”

The extended partnership signifies the growing influence of social media in the sports world. By harnessing TikTok’s innovative features and vast global audience, the unit can deepen its relationship with fans while showcasing the skills and successes of its women’s team in more engaging and creative ways.

TikTok, a leading platform for short-form video content, is renowned for its algorithm that curates personalised video feeds based on user preferences. The platform enables creators to add music, effects, and filters, making it a hub for creativity and entertainment, as well as a powerful tool for fan engagement.

On the field, Juventus FC Women are dominating the Serie A Women‘s standings with a flawless record, reinforcing their status as a powerhouse in Italian football. As they prepare for upcoming domestic matches and their UEFA Women’s Champions League campaign, fans are eagerly anticipating continued success from a team that is not only excelling in sport but also in digital innovation.

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