The renowned football manager, Jürgen Klopp has teamed up with trivago, a leading global online hotel search platform, to bring a fresh perspective to the travel industry.
As the new brand ambassador, Klopp will leverage his global appeal and expertise to help trivago’s mission to provide travellers with seamless and personalised hotel search experiences.
As part of the collaboration, trivago will unveil a cutting-edge AI-powered marketing campaign featuring Klopp. Leveraging the power of artificial intelligence, the campaign will deliver highly tailored and engaging content to travellers across the globe. Klopp’s iconic status and deep connection with fans will help trivago reach a wider audience and strengthen its brand presence.
Commenting on the collaboration, Johannes Thomas, CEO of trivago, said, “We are proud to welcome Jürgen Klopp to the trivago team. He is globally recognized for his genuine, authentic, and smart personality, which seamlessly aligns with what we stand for. Incorporating Jürgen into our campaign marks a significant step forward in our commitment to driving long-term brand growth. This partnership will ensure that we continue to be at the top of traveller’s minds when searching for a hotel.”
Jürgen Klopp expressed his enthusiasm about the collaboration, stating, “I am very excited to be working with trivago. Travel has always been a significant part of my life, and trivago’s dedication to making hotel search easy and efficient resonates with me. I look forward to representing a brand that values authenticity and smart decision-making.”
Ron Wiegand, Senior Vice President of Athlete & Team Marketing at SPORTFIVE, added, “We are excited to have been able to facilitate this global partnership between trivago and Juergen Klopp outside of his home market. As the exclusive commercial agency of Juergen Klopp in partnership with Project MJK, we are committed to developing a portfolio reflective of him and a partnership both parties mutually benefit from. We look forward to seeing this partnership come to life and will also continue supporting trivago in the future.”
The marketing campaign centred around Jürgen Klopp will be rolled out in phases, starting in key markets such as the US and Canada later this year and expanding to other countries.
The partnership between trivago and Jürgen Klopp signifies a major milestone for both organisations. By combining Klopp’s global appeal with trivago’s technological advancements, the collaboration aims to revolutionise how people search for and book hotels.
trivago is a global online hotel search platform that helps travellers discover their ideal hotel by comparing prices from hundreds of websites. With a focus on transparency and user-centric design, trivago empowers travellers to make informed decisions and book the best hotel for their needs.
SPORTFIVE brings a wealth of experience to the table. With a global network exceeding 1,200 experts and established relationships across 15 countries, the agency offers a comprehensive toolkit of creative and strategic solutions for athletes and brands. The entity’s experience spans various sports, including football, golf, esports, and motorsport, providing a well-rounded understanding of the ever-evolving sports landscape.
