The luxury fashion house, Louis Vuitton, has announced the signing of the English football sensation, Jude Bellingham, as its newest brand ambassador.
The partnership, orchestrated by the brand’s menswear creative director, Pharrell Williams, has further solidified Louis Vuitton’s strategic alliance with the world of sports.
Bellingham’s meteoric rise to global stardom, characterized by exceptional talent and undeniable charisma, has made him an ideal fit for the prestigious brand. His appointment as a “Friend of the House” underscores Louis Vuitton’s commitment to partnering with influential figures who embody the brand’s values of luxury, innovation, and style.
Commenting on the partnership, Creative Director Pharrell Williams, said, “I’m excited to welcome Jude to the house, his charismatic personality and what he has already achieved on his inspiring journey will add so much to our LVers community.”
The collaboration is expected to introduce Louis Vuitton to a younger, broader audience while elevating Bellingham’s status as a global style icon. As a key figure in sports and fashion, the young midfielder is poised to become a powerful representative for the brand.
The Real Madrid star joins a distinguished roster of athletes representing Louis Vuitton, including tennis star Carlos Alcaraz, basketball phenom Victor Wembanyama, swimmer Léon Marchand, and rugby standout Antoine Dupont. Additionally, high-profile figures such as Lewis Hamilton, LeBron James, and Paul Pogba have graced the brand’s events and campaigns.
Founded in 1854 by Louis Vuitton, the iconic French fashion house has evolved from a purveyor of luxury luggage into a global symbol of elegance and prestige. Today, the brand offers a wide range of coveted products, including handbags, apparel, accessories, watches, jewellery, and perfumes, all crafted with meticulous attention to detail.
This collaboration comes on the heels of Bellingham’s recent multi-year deal with Lucozade, a leading British sports drink brand and the American clothing brand co-founded by Kim Kardashian, SKIMS.