JSW Sports partners with Odisha Government for Comprehensive Grassroot Swimming Program

JSW Sports has partnered up with the Sports and Youth Services Department of the Government of Odisha to launch a comprehensive Grassroot Program for swimming. Scheduled to begin on April 1, the Grassroots Swim Program will aim to develop a robust culture for swimming and produce world-class swimmers from the state.

According to the Odisha Government’s pact with JSW Sports, the program will cover Bhubaneshwar, Sambalpur, Balangir, Boudh, Sonepur, Angul, Ganjam and Mayurbhanj.

The eight locations will be supervised by twenty coaches including two regional heads, who were selected by JSW Sports. These coaches have undertaken a 4-day intensive coaching program by JSW Sports and DSYS to reach the international standards of training swimmers.

Facilitated by Swimming Matters and conducted by Nisha Millet (represented India at the Sydney Olympics, 2000), the course included both theoretical modules and supervised training. The 20 coaches selected for the Grassroots Program will hold the globally-recognized AUSTSWIM license to teach swimming as soon as they are certified.

Briefing the media about this ambitious project, Vineel Krishna, Special Secretary, Sports & Youth Services Department, Government of Odisha, said, “This is a very comprehensive program designed by the experts from JSW Sports with whom the Odisha State Government has signed a MoU to develop High-Performance Centre for swimming in the state. In order to build a robust culture of swimming and to identify talent from various districts in the state, a well-planned Grassroots Program will be launched starting next month onwards in eight locations. Coaches who will be deputed in these locations have now been trained and certified following a 4-day course.”

Krishna also also wished the coaches good luck and hoped that with this program, the state of Odisha will be able to produce champion swimmers in the coming years. Rushdee Warley, CEO of Inspire Institute of Sport (IIS), the High Performance Centre established by the JSW Group, further explained the plan.

Warley said, “This is the start of a range of activities we are planning in partnership with the Odisha Government to develop a high performance ecosystem for aquatic sports in the state. The focus will be on starting at the grassroots, teaching a life-skill and identifying talented swimmers early, who can then be transitioned through the ranks of our structured High-Performance system for the sport.”

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