JSW Soorma Hockey Club, the Punjab-based franchise competing in the Hockey India League, has announced several partnerships that will support the team throughout the campaign and its players both on and off the pitch.
JSW Cement joins the club as its official strength partner, emphasising the tenacity, resilience, and consistency required at the top levels of hockey. FREEMANS Tools joins as the official tools partner, highlighting the preparedness and dependability that drive good performances, while Kingfisher becomes the official good times partner, honouring the enthusiasm and unity that characterise the sport and the club.
Furthermore, as unveiled before on SportsMint Media, Frido has been appointed the official comfort partner, while Shiv Naresh has been named the official kitting partner, extending its long-standing affiliation with Indian sportsmen and domestic sport.
Karan Yadav , Chief Commercial Officer, JSW Sports, said, “At JSW Sports, we’ve always believed that strong teams are built through consistent investment in athletes – in how they train, how they prepare and the environment they’re given to perform in. Over the years, we’ve earned the trust of both players and partners by staying committed to that approach. These associations reflect that shared belief and our long-term vision for Indian hockey.”
As the Hockey India League returns, JSW Soorma Hockey Club start the season with partners that believe in the process, the players, and the sport’s potential.
