JSW Inspire joins IOA as performance and lifestyle partner

The Indian contingent will don apparel from the JSW brand.

The Indian Olympic Association (IOA) has announced that JSW Inspire, a sports wear brand owned by the JSW Group, will be its sports performance and lifestyle partner through the upcoming cycle of the Commonwealth, Asian, and Olympic Games.

At the 2022 Commonwealth Games in Birmingham, the 2022 Asian Games set for Hangzhou next year, and the 2024 Olympic Games in Paris, the Indian contingent will don apparel from the JSW brand.

For the Tokyo 2020, JSW Group sponsored the Indian contingent as well.

At the 2020 Tokyo Olympics, Team India had ten athletes from the Inspire Institute of Sport (IIS) throughout four sports, and as many as 22 are expected to represent India at the upcoming CWG.

Parth Jindal, CEO of JSW Cement and JSW Paints and the individual behind the IIS, remarked, “We have made it our life’s mission to leave no stone unturned till India is among the top-five nations at the Olympic Games when it comes to the medal tally. We founded the Inspire Institute of Sport so that we could create champions who stand on podiums while our national anthem plays over and over.

“Sakshi Malik at Rio 2016, and Neeraj Chopra and Bajrang Punia at Tokyo 2020 are just the start. We are driven by the idea of establishing India as a sporting superpower on the world stage, and every effort from us is a big push in that direction.

IOS Secretary General, Rajeev Mehta, said, “We are excited to see them continue and build upon their partnership with the IOA over the next few years. Team India is taking great strides on the global sports stage and it is only fitting that our athletes wear a high-quality Indian brand while representing the nation globally.”

The IIS showcased its accomplishments at the Olympic games via Neeraj Chopra, who won the gold medal in the Javelin throw competition, through its flagship centre in Bellary and a system of nursery campuses around India. The IIS athlete, Bajrang Punia, who placed third in the Men’s 65-kg wrestling competition, was also on the podium.

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