Joy E-Bike becomes ‘Powered By’ sponsor for India Tour of Ireland 2022

The two matches will be held on June 26 and 28 respectively at the Malahide Cricket Club Ground in Dublin.

Joy E-Bike, an electric two-wheeler brand, has been named the official ‘Powered By’ sponsor of the India Tour of Ireland 2022. Joy E-Bike is an electric two-wheeler brand developed by WardWizard Innovations and Mobility Ltd.

As part of the agreement, the brand will present the ‘Joy E-Bike Electrifying Powered By’ Man of the Series award along with the Joy E-Bike Electrifying Super 6’s trophy for both matches. Furthermore, the Joy E-Bike branding will appear on digital screens, backdrops, and placards, boosting the company’s presence in the playing arena.

The premier electric two-wheeler company has been associated with several cricket tournaments and teams in the past and has offered enormous support to the sport across India. Joy E-Bike was named the official electric vehicle (EV) partner of Chennai Super Kings for the Indian Premier League (IPL) 2021.

Mr YatinGupte, Chairman & Managing Director, WardWizard Innovations & Mobility Ltd. said, “WardWizard as a brand has always endorsed the sport and the spirit of Cricket. That’s primarily because, in India, Cricket is not just a game, but it is an emotion that binds and inspires the entire country. Moreover, considering the fandom of the sport across the globe, it is a perfect platform to reach out to a wide variety of audience.

“Therefore, keeping up with our stance on the sport, we are pleased to associate with the “Irish Cricket Union Company Limited”, as one of the main sponsor-Joy E Bike-Powered by’ sponsorship for the upcoming “India Tour of Ireland, 2022”. This association can be dubbed as a strategic move by WardWizard, under its global brand-building initiative to increase brand visibility across borders.”

Speaking on the association, Mr Warren Deutrom, Chief Executive Officer of Cricket Ireland, said, “It is our pleasure to have Joy E-Bike, which is one of the leaders in the electric two-wheeler segment, as the Powered By’ sponsor of this match series. We have seen Joy E-Bike promote cricketing events at the domestic level, and we look forward to their support in the upcoming cricketing events around the world.”

The series will consist of two T20I matches, with Hardik Pandya captaining the Indian team and Andrew Balbirnie helming Ireland’s team. The two matches will be held on June 26 and 28 respectively at the Malahide Cricket Club Ground in Dublin. In India, the matches will be televised live on Sony Sports Network and on the OTT platform, Sony Liv.

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