Jordan Brand, the performance and lifestyle division of Nike, and the Brazilian Football Confederation (CBF) have unveiled a landmark partnership that will see the iconic Jumpman logo appear on a football federation kit for the first time.
The collaboration introduces a newly designed Brazil national team away kit alongside an accompanying lifestyle and performance collection, representing a major step in Jordan Brand’s expanding presence within global football.
The new away jersey combines Brazil’s traditional colours with distinctive Jordan Brand design elements. Built using Nike’s Aero-FIT performance technology, the kit is engineered to enhance airflow and comfort during matches while delivering a bold visual identity intended to reflect the energy and creativity associated with Brazilian football.
The release also includes an exclusive streetwear capsule that blends Brazil’s iconic colour palette with Jordan Brand’s signature style. The collection features a range of fan-focused apparel, including hoodies, jackets, T-shirts and tracksuits, alongside training wear and specialised football footwear.
Sarah Mensah, President, Jordan Brand, said, “Today, Jordan ignites something truly extraordinary. Partnering with the Brasilian Football Federation is more than a collaboration; it’s a celebration of greatness, creativity and the electric energy of global football, with Brasil at its vibrant core. Wherever you find greatness, confidence and the pulse of competition, Jordan thrives. This isn’t simply a meeting of worlds; it’s a dynamic fusion where performance and expression propel each other forward.
“Together, we’re redefining what it means to be anchored in competitive greatness, listening closely to athletes and culture, and letting their spirit fuel our journey. The world is watching, and we’re just getting started.”
Vini Jr., Brazil National Team footballer, added, “For every kid in Brazil who dreams with a ball at their feet, this partnership means something huge. Jordan Brand and our Seleção coming together is more than football — it’s culture, joy and greatness united. When the Jumpman stands next to our colors, it shows the world the creativity, passion and energy that make Brasil special. This inspires us, the new generation, to play with flair, freedom and pride every time we step on the pitch.”
Elliott Hill, President & CEO, NIKE Inc, continued, “The signing of CBF, Nike’s first football superpower, back in 1996 was a defining moment for our company, signalling that Nike had officially arrived in football. In many ways, their joyous, fearless and brilliant style of play would set the tone of Nike Football, a spirit that remains today.
“This new collaboration is an exciting moment for NIKE, Inc., as it showcases the power of our sport offence in action. By uniting the strengths of two of our iconic brands on the world stage, we are not only pushing boundaries in performance and style but also adding a new dimension to our presence in football. This partnership doesn’t just reinforce Nike’s leadership in sport — it redefines it.”
Samir Xaud, President, CBF, shared, “This launch symbolises the union between two global references that share boldness, innovation and a passion for sport. Seeing the Jumpman on our uniform reinforces the cultural power of Brazilian football and Brazil’s ability to inspire the world. We are proud of this moment and confident that this mantle will represent the energy and greatness of our National Team, both on and off the field.”
Beyond the match jersey, the partnership includes a broader performance and lifestyle collection featuring training kits, warm-up apparel and football boots, alongside a range of Jordan-inspired sneakers connected to the launch.
Members of the Brazil national team, including Vinícius Júnior, Matheus Cunha, and Marquinhos, appear in the campaign promoting the collaboration.
According to Nike, the apparel incorporates advanced performance materials designed to enhance breathability and comfort while integrating sustainability initiatives through the use of recycled fabrics in parts of the production process.
The collaboration arrives as part of the global build-up to the FIFA World Cup 2026, which will be jointly hosted by the United States, Canada and Mexico.
For Jordan Brand, the partnership represents a significant expansion of its footprint in football following previous collaborations with clubs such as Paris Saint-Germain. By aligning with Brazil, the most successful national team in World Cup history, the brand is seeking to deepen its influence at the intersection of sport, culture and fashion.
