Johnstone’s Paint, a leading brand by PPG, has partnered with the World Snooker Tour to become the official sponsor of the world rankings and the prestigious Masters tournament.
This multi-faceted agreement has strengthened brand visibility for Johnstone’s Paint while amplifying the excitement of snooker for fans worldwide.
On the occasion, Megan Esmond, PPG marketing director UK & Ireland, Architectural Coatings, said, “It’s truly exciting to see our partnership evolve into sponsoring the official world snooker rankings. This not only amplifies the visibility of our flagship brand but also deepens engagement with both our employees and customers.”
Current world number one Judd Trump added, “There is so much history and prestige connected to our rankings. Every new pro strives to get into the top 64, then the top 16, and eventually to world number one. The various races connected to the rankings create a lot of extra stories during the season and it’s something that players and fans always have their eye on. It’s fantastic to have Johnstone’s Paint on board as the new sponsor of the world rankings.”
The agreement extends Johnstone’s Paint’s existing involvement with the World Snooker Tour, having served as lead partner for the Players Championship and Tour Championship last season. Now, its brand will be prominently featured on the official world rankings, a coveted distinction for any player.
This partnership aligns perfectly with Johnstone’s Paint’s core values of innovation, quality, and performance, mirrored by the world’s elite snooker players. By associating with this esteemed sport, Johnstone’s Paint aims to broaden its reach and connect with a passionate new audience.
Johnstone’s Paint is a leading brand known for its high-quality paints and coatings. Catering to professional decorators and DIY enthusiasts, it offers a diverse range of products focused on innovation and performance. Johnstone’s Paint delivers durable, long-lasting finishes for a variety of surfaces.
The World Snooker Tour is the governing body for professional snooker globally. It organises and promotes major tournaments, including the World Championship, the Masters, and the UK Championship. Its mission is to cultivate the sport of snooker and provide fans with exceptional, captivating events.