Johnnie Walker Luxe Blended Water has revealed a new brand campaign featuring Virat Kohli, the global cricketing icon. The new promotion was created to inspire the next phase of the Keep Walking concept, emphasising that even at the top, the drive to move and adapt never fades.
For nearly two decades, Keep Walking has represented progress. Today, that notion is redefined for a generation that does not dwell on milestones. The mentality has switched from pursuing achievement to exceeding it.
At the center of the campaign is a high-voltage reinvention of KISS’s classic song “I Was Made for Lovin’ You” recrafted by Grammy-winning singer YUNGBLUD, one of the most prominent voices of a new generation. Fresh off his high-octane India tour, YUNGBLUD injects a raw, rebellious spirit into the tune, transforming a global classic into a modern-day pulse of unwavering determination.
The film follows that beat. It shows Kohli in action: playing his instinctual game, enjoying the ordinary as a parent, launching new companies, and continuing to redefine himself on his own terms. Not by what he has accomplished, but by what he intends to do next.
Because, for Kohli and the generation that is changing the rules, success does not slow you down. It increases the bar.
About the campaign, Virat Kohli said, “For me, Keep Walking has always been more than a slogan – it’s how I’ve lived. It’s about the grit to define progress on your own terms, away from the noise. Real success isn’t a trophy or a finish line; it’s the internal fire to move beyond the applause. When you’re driven by that kind of energy, the journey itself becomes the win. Every step, every stride – it all counts.”
Varun Koorichh, Vice President Marketing – Portfolio Head, Premium and Luxury, Diageo India, said, “There’s a clear cultural shift underway—young India today isn’t chasing predefined milestones, but carving out paths of their own. This campaign captures that evolving spirit of “Keep Walking” through an iconic coming together of Johnnie Walker Luxe Blended Water and Virat Kohli. Working on this was a great experience. Watching Virat in his element—constantly evolving and pushing his own boundaries—brought a natural ease and energy to the shoot. That instinct to keep moving forward is exactly what this campaign celebrates.”
In a world that celebrates arrival, Johnnie Walker Luxe Blended Water focuses on what comes next. The ad depicts Virat Kohli’s journey as one of continuous construction, exploration, and moving forward.
