The manufacturer of cement and cement-based products, JK Super Cement has appointed ace bowler Jasprit Bumrah as its brand ambassador.
This strategic cooperation complements the company’s new brand concept, which promotes sustainability, strength, and infinite potential.
The collaboration also corresponds with the recent launch of JK Super Cement’s redesigned brand identity. This development demonstrates the company’s dedication to keeping up with its consumers’ expectations while upholding its basic principles of quality, innovation, and perfection.
Love Raghav, AVP and Head – Branding at JK Cement, said, “We are delighted to welcome Jasprit Bumrah as our brand ambassador. His qualities of discipline, consistency, and unparalleled strength mirror the values we uphold at JK Super Cement. This collaboration truly exemplifies our brand ethos and our dedication to delivering excellence. ver the past ten months, we’ve embarked on a comprehensive journey to reinvent JK Super Cement, with rigorous analysis, creativity, and strategic execution shaping our new brand identity, which aligns with our vision for the future.”
Anuj Khandelwal, Business Head, JK Cement, said, “Customer expectations evolve, so must we. Our new identity symbolises our commitment to delivering innovative, top-quality solutions that align with the industry’s ever-changing needs. By collaborating with Jasprit Bumrah, a rising icon, we are reinforcing this very philosophy.”
Pushp Raj Singh, Group President, Sales and Marketing, JK Cement, said, “Reflecting on the brand’s transformation, it was noted that while the previous identity had its strengths, the commonality of similar colors within the cement industry highlighted the need for a fresh approach. The new design not only distinguishes JK Super Cement visually but also more accurately conveys the brand’s core essence and values.”
Jasprit Bumrah, on the deal, said, “I am thrilled to join the JK Cement family. With 50 years of building strength and resilience, the brand represents the same qualities that are important to me in my cricketing journey. Together, we aim to inspire people to build stronger, better futures.”
The partnership with Jasprit Bumrah increases the brand’s reputation while also demonstrating JK Cement’s dedication to innovation and quality. With this collaboration, JK Super Cement is prepared to continue its path to industry leadership, solidifying its position as a trusted name in construction and infrastructure.