The leading Indian cement manufacturer, JK Lakshmi Cement (JKLC) has announced the renewal of its partnership with the Indian cricket team captain, Rohit Sharma.
This marks the fifth consecutive year of their successful association, cementing Sharma’s role as the brand ambassador for JKLC.
Known for his exceptional leadership qualities and cricketing prowess, Rohit Sharma’s association with JKLC has been instrumental in strengthening the brand’s image and connecting with a wider audience. His commitment to excellence aligns with JKLC’s dedication to quality and innovation.
Commenting on the renewal, Arun Shukla, President and Director of JK Lakshmi Cement, said, “Rohit Sharma’s exceptional talent and achievements have made him a beloved figure in India and beyond. His association with JK Lakshmi Cement has aided in strengthening our brand’s connection with consumers. We are pleased to continue this journey and look forward to achieving even greater heights together. Rohit’s spirit of soaring ambition mirrors our product’s promise of durability and trustworthiness. Together, we aim to build not just structures but lasting relationships with our customers.”
Rohit Sharma, expressed his excitement about continuing the partnership, stating, “I’m excited to continue my journey with JK Lakshmi Cement. Their commitment to quality and innovation aligns with my own approach to life and cricket—always striving for excellence and pushing boundaries. Together, we’ve built an enduring relationship with consumers, and I look forward to what we can achieve in the coming year.”
The renewed partnership will see Rohit Sharma featured in JKLC’s advertising campaigns, brand activations, and promotional activities. His presence will help strengthen JKLC’s brand visibility and connect with consumers across India.
JK Lakshmi Cement is a prominent player in the Indian cement industry, renowned for its high-quality products and commitment to customer satisfaction. As a part of the JK Organisation, a century-old industrial conglomerate, JKLC has a strong presence in the northern, western, and eastern regions of India. With a focus on innovation and sustainable practices, JKLC continues to contribute significantly to India’s infrastructure development.
Beyond the cricket field, Rohit Sharma has become a prominent face in the Indian advertising landscape. His recent associations with brands like True Elements, Wavin, Oral-B, Oakley, TCL, Swiggy Instamart, and Max Life Insurance highlight his appeal across diverse consumer segments.