JioStar has unveiled an impressive roster of commercial partners for its coverage of the ICC Women’s T20 World Cup 2026, highlighting the growing confidence of advertisers in women’s cricket and reinforcing the sport’s emergence as a premium marketing platform.
The broadcaster has signed Google Gemini, Herbalife, Havells and Parle Products as co-presenting partners for the tournament, while Google Pay, Rado and Campa Energy have joined as associate partners. Global sportswear giant adidas is serving as the title partner for JioStar’s pre- and post-match coverage.
The sponsorship portfolio spans technology, digital payments, consumer goods, wellness, luxury and sportswear, reflecting the broadening appeal of women’s cricket among brands seeking large-scale audience engagement. Notably, several partnerships mark category-first associations for the broadcaster’s women’s cricket inventory.
Among the standout additions, adidas becomes the first global sportswear brand to align with JioStar’s women’s cricket coverage, while Swiss watchmaker Rado enters the live cricket sponsorship ecosystem for the first time. Campa Energy’s involvement further signals the willingness of emerging consumer brands to leverage women’s sport as a vehicle for growth and brand visibility.
Commenting on the announcement, Anup Govindan, Head of Sales – Sports at JioStar, said, “Brands now view women’s sport as a marketing and growth platform, and this shift can be attributed to Team India’s maiden ICC Women’s World Cup title in 2025. The ICC Women’s T20 World Cup offers advertisers a unique opportunity to align with a property that combines elite competition and a rapidly expanding fan base. The participation of brands across diverse sectors and categories that have never before been associated with women’s cricket is the clearest indicator yet of the commercial maturity this ecosystem is beginning to achieve.”
The announcement comes as the Indian team began its campaign in emphatic fashion, registering a commanding victory over arch-rivals Pakistan. India will next face the Netherlands on June 17, followed by fixtures against South Africa, Bangladesh and Australia as they target a top-two finish in Group A and qualification for the semi-finals.
With the 2026 edition featuring 12 teams and 33 matches across England and Wales, the tournament is set to be the biggest Women’s T20 World Cup in history, both on the field and in the marketplace.
