JioStar, the official broadcast platform for the ongoing Women’s Premier League (WPL) 2025, has announced a robust lineup of sponsors for its multi-platform coverage. The strategic partnerships, spanning Star Sports, Sports18 Khel, and JioHotstar, signal a significant investment in women’s cricket and promise to elevate the viewing experience for millions of fans.
Leading the charge as co-presenting sponsors are industry giants State Bank of India (SBI), Black and White Ginger Ale, and Kajaria Ceramics Limited. These prominent brands have committed to supporting the comprehensive broadcast, reinforcing their dedication to promoting women’s sports.
Further bolstering the sponsorship roster are the Association of Mutual Funds in India (AMFI), Tata Capital, APAR Industries Limited, Himalaya Wellness Company No.1 Facewash, and Tata Motors, who have joined as associate sponsors. Their contributions will play a crucial role in delivering high-quality coverage and enhancing fan engagement throughout the tournament.
Udit Sharma, EVP & Business Head, Premium Sports and Agency Relationships, JioStar, said, “We are thrilled to welcome a varied set of sponsors on JioStar’s coverage of the TATA WPL 2025 Season 3. Their support will play a pivotal role in promoting women’s cricket and empowering female athletes. With TATA WPL growing stronger each year, this season will undoubtedly deliver a unique and exhilarating experience for fans and partners alike. Our platform helps brands engage India’s growing women’s sports audience and high-intent consumers. We are confident our sponsors will see significant brand impact and ROI through their association with JioStar’s coverage of TATA WPL.”
The WPL 2025 is expected to draw substantial viewership, building on the success of previous seasons. The diverse range of sponsors reflects the broad appeal of the league and its potential to connect with a wide demographic.
The multi-platform coverage across Star Sports, Sports18 Khel, and JioHotstar ensures that fans can access the action seamlessly, whether through television or digital streaming. The partnership with these leading brands reinforces the commitment to providing comprehensive and engaging coverage, ensuring that every moment of the WPL 2025 is captured and delivered to fans with the highest standards of production.
The collaboration with these major sponsors underscores the escalating prominence of women’s sports in India and the increasing corporate interest in supporting and promoting women’s cricket. Fans can anticipate an unforgettable season filled with thrilling matches and exceptional coverage, thanks to the collective efforts of JioStar and its esteemed partners.