As the TATA Indian Premier League (IPL) excitement takes over the nation once again, JioStar is gearing up to roll out the second edition of the brand spotlight, a unique advertising initiative designed to capture the attention of millions of viewers.
This offering will include select brand commercials just within the golden window of the IPL’s first six overs, ensuring maximum visibility. For the first time, this opportunity will extend to linear TV, allowing advertisers to take advantage of unprecedented viewership during the opening game on Star Sports. Marquee brands like My11Circle, Campa Energy, GPay, Birla Opus, Poker Baazi, PhonePe, Sprite, Dream11, Campa, TVS, Asian Paints, MRF, Joy Consumer Products, and Carat Lane will enjoy unprecedented visibility as they lead the way in this high-octane campaign.
Ishan Chatterjee, Chief Business Officer – Sports Revenue, SMB and Creator, JioStar, said, “The opening match at IPL is a marquee moment in India’s sporting calendar, commanding unmatched audience attention. Brand Spotlight places brands at the center of this excitement, providing a one-of-a-kind platform to engage millions at scale. At JioStar, we are offering exclusive opportunities across TV and Digital, enabling advertisers to turn campaigns into cultural moments that resonate far beyond the first ball.”
For the first time, the JioHotstar app will include a separate “Brand Spotlight” content tray, where brand leaders and creative teams may contribute insights about their IPL campaigns. This program gives spectators an exclusive behind-the-scenes look at the strategy, inspiration, and execution of the IPL’s most memorable ads.
In 2024, this effort transformed ad spots into high-engagement events, allowing six key companies to dominate the first overs of the IPL’s curtain-raiser between Kolkata Knight Riders (KKR) and Royal Challengers Bengaluru (RCB). Unlike standard ad spots, these businesses benefitted from streamlined and appointment-driven visibility, taking advantage of peak audience aggregation.
JioStar’s Brand Spotlight creates a ‘Super Bowl moment’ for Indian advertising, setting a new standard for high-impact, appointment-based advertising that captures the nation’s attention from the first ball.