JioStar Network, a leading content delivery platform, has announced a significant milestone, surpassing the total viewership achieved during the entirety of the previous Premier League (PL) season in just half the current season.
This remarkable growth underscores the platform’s increasing dominance in delivering premium sports content to Indian audiences.
According to BARC + Internal analytics, the first half of the current Premier League season has already garnered over 72 million viewers across TV and digital platforms. This represents a 23% increase in reach compared to the entire previous season, with viewership in the first half of this season surging by a substantial 73%.
JioStar Network’s extensive reach across diverse platforms, including television and digital, enables it to effectively engage a vast and diverse audience. The platform’s strategic investments in high-quality content, coupled with innovative marketing initiatives, have been key drivers of this impressive growth trajectory.
This achievement positions JioStar Network as a leading platform for brands seeking to connect with affluent and passionate audiences at scale. The continued success of the Premier League on the platform presents a unique opportunity for advertisers to effectively target and engage their desired consumer segments.
JioStar Network, a premier sports network in India, offers extensive coverage of events across cricket, football, tennis, and badminton. As the official broadcaster of major leagues like the Indian Premier League (IPL) and the Pro Kabaddi League (PKL), the media giant has cultivated strong partnerships with brands such as PVR INOX, Amul, Groww, Nomad Pizza, and Instax India, further enhancing its Premier League broadcasts.