JioHotstar, the official digital streaming platform for the Indian Premier League (IPL), has announced two key partnerships ahead of the highly anticipated TATA IPL 2025.
The platform has secured My11Circle (Games24x7) as its co-presenting sponsor and Birla Opus as a co-powered by partner for the tournament’s live stream.
This strategic move aims to elevate the viewing experience for millions of cricket fans tuning in digitally. My11Circle, a leading fantasy sports platform, will enjoy significant visibility during the live IPL broadcasts on JioHotstar. This collaboration underscores the increasing convergence of live sports viewership and interactive gaming, offering fans a more engaging and immersive experience.
Birla Opus, a prominent player in the building materials sector, joins JioHotstar as a co-powered by partner. This partnership provides Birla Opus with a unique opportunity to connect with a vast nationwide audience, aligning its brand with the excitement and widespread reach of the IPL. The collaboration will bring Birla Opus into the homes of viewers across India, capitalizing on the tournament’s immense popularity.
The TATA IPL 2025 is poised to be a landmark sporting event, and these partnerships position JioHotstar to deliver an unparalleled digital viewing experience. The collaborations with My11Circle and Birla Opus demonstrate the platform’s commitment to innovation and creating value for its viewers and advertising partners.
The IPL 2025 season commences on March 22 with a high-octane clash between the defending champions, Kolkata Knight Riders and Royal Challengers Bengaluru. The opening match will take place at Eden Gardens, Kolkata, starting at 7:30 PM IST.