JioHotstar, a dominant force in India’s over-the-top (OTT) streaming landscape, has announced a landmark partnership with Nielsen, the global authority in audience measurement and data analytics. The alliance is aimed to elevate advertising campaign measurement and reporting, particularly ahead of the highly anticipated Indian Premier League (IPL) 2025.
This collaboration aims to provide advertisers with unprecedented transparency and granular insights into their campaign performance on the platform.
The partnership leverages Nielsen’s robust analytics solutions, including Nielsen ONE Ads (formerly Digital Ad Ratings), and newly developed Volumetric and Reach Analysis tools. By establishing a dedicated data pipeline, Nielsen will facilitate the measurement of advertiser campaign effectiveness, offering a comprehensive view of audience engagement. Through the Nielsen ONE dashboard, advertisers will gain access to a suite of critical metrics, encompassing impressions, clicks, campaign reach, and on-target reach. This data-driven approach will empower advertisers to optimize their campaigns with greater precision, maximizing their return on investment.
Commenting on the collaboration, Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator, JioStar, said, “Through our association with Nielsen, we aim to redefine how advertising on Digital/ OTT is measured and delivered across India’s most iconic entertainment and sports properties. As one of the largest streaming platforms in the country, JioHotstar is committed to providing advertisers with cutting-edge solutions that enhance transparency and precision. The collaboration is another step towards delivering unparalleled value to our partners during Tata IPL 2025 and beyond.”
Arnaud Frade, President, (Commercial), Asia, Nielsen, added, “As a trusted leader in audience measurement for over 100 years, Nielsen is committed to supporting the evolving needs of advertisers with data-driven insights. Our collaboration with JioHotstar not only reinforces our role as a preferred partner in the Indian media ecosystem but also enables us to address long-standing industry challenges. With this, we aim to bring more transparency and accountability to digital ad measurement. Together, we are shaping the future of India’s rapidly evolving media landscape, helping advertisers to make more informed and data-driven decisions that should ultimately drive better outcomes in a dynamic digital environment.”
The partnership directly addresses persistent industry challenges related to digital ad measurement, fostering a more robust and reliable ecosystem. The seamless integration of Nielsen’s expertise with JioHotstar’s extensive reach will empower advertisers to make informed, data-backed decisions.
With the Tata IPL 2025 on the horizon, this collaboration is poised to equip advertisers with the sophisticated tools necessary to effectively connect with their target audiences and achieve their marketing objectives. The focus on advanced analytics and transparent reporting underscores the growing importance of data-driven strategies in the increasingly competitive digital advertising domain. This alliance marks a pivotal moment in the evolution of digital advertising measurement in India, setting a new standard for transparency and accountability.