JioHotstar, the official digital broadcaster of the Indian Premier League (IPL), has announced a significant partnership with the Association of Mutual Funds in India (AMFI) for the upcoming tournament.
This collaboration aims to leverage the IPL’s immense popularity to boost awareness about mutual funds and sound financial planning across a broader demographic.
As an associate partner, AMFI will have a prominent presence across JioHotstar’s digital platforms. The partnership includes in-stream advertisements during live broadcasts, sponsored segments, and various other promotional activities designed to engage viewers.
This association provides AMFI with an unparalleled opportunity to connect with millions of viewers nationwide, effectively promoting financial literacy and the advantages of investing in mutual funds.
This strategic alliance between JioHotstar and AMFI underscores the increasing intersection of sports and finance. By capitalizing on the IPL’s widespread appeal, AMFI seeks to demystify the world of mutual funds and encourage wider adoption of these investment vehicles.
The partnership is expected to be mutually advantageous, with JioHotstar securing a valuable partner and AMFI gaining access to a massive and engaged audience.
This announcement follows JioHotstar’s recent unveiling of My11Circle (Games24x7) as its co-presenting sponsor and Birla Opus as a co-powered by partner for the tournament’s live stream.
The IPL, one of India’s most-watched sporting events, offers a powerful platform for brands to connect with consumers. The JioHotstar-AMFI partnership highlights the league’s enduring appeal and its capacity to facilitate meaningful engagement.
The IPL 2025 season kicks off on March 22 with a highly anticipated match between the defending champions, Kolkata Knight Riders and Royal Challengers Bengaluru. The opening match will take place at Eden Gardens, Kolkata, starting at 7:30 PM IST.