The official digital streaming partner of the Indian Premier League (IPL) 2023-27, JioCinema has landed a partnership with the media-tech startup, NEWJ (New Emerging World of Journalism) to enhance the digital distribution of the ongoing season of the competition.
As per the partnership, NEWJ has been showcasing the match highlights of every IPL game in six languages including Bengali, Tamil, Marathi, Bhojpuri, Punjabi, and Hindi across its social media platforms.
The OTT platform had aimed to provide viewers with the option to watch their favourite team play in the languages that are most familiar to them in addition to broadcasting matches on screens in every nook and cranny.
Kunal Chaudhary, co-founder, NEWJ, said, “JioCinema is a pioneer in how India consumes sports and entertainment. At NEWJ, we function on the mantra, stories of India, for India, and by India. With this collaboration we are taking the TATA IPL to the vernacular and regional markets who consume content on social media on their smartphones.
NEWJ (New Emerging World of Journalism) is a media-tech organization determined to recount stories that make a difference to India’s masses and stays focused on aiding the construction of a ‘Digital Bharat’ through significant narration across a range of subjects and dialects. It is a video-only, mobile-first publisher focused on creating and producing video content for smartphone-obsessed young Indians, founded by a group of young entrepreneurs led by Shalabh Upadhyay.