The official digital streaming partner of the Indian Premier League (IPL) 2023-27, JioCinema has recorded a new streaming record for the current season of the cash-rich domestic Indian league.
The platform has seen a sharp increase in viewing, as the ongoing IPL season broke all prior records. According to research by the Broadcast Audience Research Council (BARC), the average user time spent watching an IPL match on JioCinema has exceeded 60 minutes, an accomplishment that is similar to linear TV, which still averages around 60 minutes.
In the first five weeks of the competition, over 1300 crore of video views were recorded. This achievement highlights the platform’s rising appeal among users who like to enjoy their preferred content on the go.
The TAM Report last week highlighted that throughout the current IPL season, the number of Connected TV (CTV) advertising slots has been rising each week. The research states that CTV advertising has shown a constant growth trend, going from an average of 78 spots (per match) in week one to 94 spots (per match) in week 4, which is an increase of 20%. Twice as many people have watched IPL 2023 on Connected TV than on HD TV. This demonstrates the increased preference among viewers for the comfort and adaptability provided by CTV platforms.
The number of sponsors during the IPL’s live streaming on digital platforms has surpassed 25, which is a record for any sporting event. JioCinema is dedicated to giving its users the finest IPL experience possible despite the fact it continues to break milestones.