JioCinema receives over 1300 crore video views in first five weeks of IPL 2023

According to JioCinema, the average time spent per watcher for every match touched 60 minutes.

The Indian OTT platform, JioCinema, currently serving as the official digital partner of the Indian Premier League (IPL) 2023-27, has registered over 1300 crore video views in the first five weeks.

According to the streaming platform, the average time spent per watcher for every match touched 60 minutes.

JioCinema is providing free IPL streaming on connected TV and mobile devices. The report’s statistics were based on the IPL’s English live feed. As a result, it implies a strong level of advertiser interest in reaching out to premium audiences via CTVs. According to the company, IPL 2023 on Connected TV attracted twice as many viewers as HD TV.

Viacom18 Sports, CEO Anil Jayaraj, said, “JioCinema continues to grow from strength to strength every week and it is based on clear evidence of consumer’s outright preference of catching the TATA IPL on digital. The combination of outstanding cricket action and our robust platform proved the stellar opening weekend was just the beginning of bigger things to come. I would like to thank all our sponsors, advertisers, and partners for showing faith in our journey as we continue to elevate every fan’s TATA IPL viewing experience.”

According to JioCinema, it broke IPL’s high concurrency records twice in five days. It peaked at 2.23 crore on April 12, during Chennai Super Kings (CSK) vs Rajasthan Royals (RR) match. JioCinema claimed it shattered the record again with 2.4 crore viewers in the Royal Challengers Bangalore (RCB) vs CSK match on April 18.

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