JetSynthesys, a global leader in sports management, has signed a Memorandum of Understanding (MOU) with MIXI, Inc., a Japanese digital entertainment firm, to explore opportunities for collaboration in video gaming, esports, digital entertainment, and marketing.
The MOU will leverage JetSynthesys’ knowledge of India’s digital gaming and entertainment expertise to investigate possible commercial prospects in India.
According to the MOU, the two brands will investigate possible partnerships in the following areas:
- Game development and publishing support
- Marketing and user acquisition initiatives
- Esports and related activities
- Market intelligence and business development support
- Exploring strategic investment opportunities
- Other areas mutually agreed by the parties
Rajan Navani, Chairman, JetSynthesys, said, “This partnership brings together complementary strengths from India and Japan, opening new possibilities across video gaming and digital entertainment, with the potential to create experiences for audiences globally.”
Ryo Shima, CEO, JetSynthesys Japan, said, “India has emerged as one of the world’s most exciting digital entertainment and gaming markets, and global companies are increasingly looking for the right partner to help them navigate its scale, diversity and opportunity. Our MOU with MIXI reflects this growing confidence in India’s potential. Together, we look forward to combining global expertise with local insight to strengthen India-Japan collaboration and explore products, partnerships and experiences that can resonate with audiences around the world.”
Sadaaki Kaneyoshi, Senior Corporate Officer, MIXI, Inc., said, “India represents one of the most important growth markets for the global gaming industry. Through this MOU with JetSynthesys, we look forward to deepening our understanding of the market and exploring potential opportunities across gaming and digital entertainment.”
