Whisper, the nation’s biggest feminine hygiene brand, has partnered with Jemimah Rodrigues to highlight the Whisper Period Panty, a novel, modern-day period care solution built for comfort, confidence, and everyday mobility.
Pads are frequently associated with leaks and stains, and they can be difficult to use as they bunch or move around, forcing girls and women to adapt to their everyday activities during their periods. The Whisper Period panty is designed for girls and women who want to set up their period day on their own terms, providing 360-degree protection with the convenience of ordinary knickers. It is designed for continuous absorption throughout the day, allowing girls to move easily through their schedules, whether they’re leaving for class, going to the gym, travelling, playing sports, or simply relaxing at home, without fear of leaks or stains, and without the need for frequent checking and changing.
The product is meant to fit like a panty, providing full coverage without bunching or shifting, eliminating the possibility of leaks and stains. It is soft on the skin, comfy, and easy to wear and dispose of like a conventional panty.
Whisper’s collaboration with Indian cricket player Jemimah Rodrigues, known for her bold approach on and off the pitch, emphasises the brand’s dedication to offering period solutions that fit effortlessly into today’s lives. Whisper and Jemimah hope that by collaborating, they can normalise talks about periods while also emphasising the importance of solutions that serve today’s females.
On the pact, Jemimah shared, “When you are batting for your country, the last thing you want is to worry about your periods. Your game needs your focus, and your period product needs to deliver on that. I love that the Whisper Period Panty is made for continuous absorption all day, supporting me from morning to night, while giving me 360-degree protection. It is comfortable and easy to wear and lets me focus on what I’m doing, whether that’s playing a match, training, or just getting through a busy day. Periods are a normal part of life, and we need solutions that fit into our routine and not vice versa. Kyunki ab Mudna Nahi, Bas Udna Hai.”
Girish Kalyanaraman, Vice President and Category Head – Feminine Care, Procter & Gamble India, said, “At Whisper, we believe that period care should evolve with the lives of girls and women today. From first periods to college life and active routines, their needs are changing, and our innovations reflect that. The Whisper Period Panty is designed to offer dependable protection with comfort even on heavy flow days, allowing girls to go about their day with confidence and ease. Our association with Jemimah Rodrigues brings this belief to life, as she truly represents a generation that refuses to look back because of periods.”
The partnership is additionally bringing life through a film as part of their campaign ‘AB Mudna Nahi, Udna Nahi’, starring Jemimah Rodrigues, which highlights how the Whisper Period Panty fits seamlessly into Jemimah’s fast-paced life, allowing her and every girl to stay protected, comfortable, and confident during their period days without missing a beat.
With this partnership, Whisper maintains its aim of transforming the period care category by responding to the changing requirements of girls and women at all points in their life, assuring that periods never restrict what they can or cannot do.
