The Jamaica Football Federation (JFF) has announced a new sponsorship deal with the German sportswear giant, Adidas. This new association between the two entities will commence next year.
The deal was arranged with the help of Sports 2 Business Sports Group, former Reggae Boy Fitzroy Simpson, and lawyer Jonathan Himpe.
As a kit supplier of JFF, Adidas will begin to deliver kits to all national teams in January 2023. In its sponsorship umbrella, Adidas will have all big championships in which Jamaica will compete, including the FIFA 2023 Women’s World Cup in Australia and New Zealand, which the Reggae Girls recently qualified for.
President of Jamaica Football Federation, Michael Ricketts, said, “We are looking forward to achieving great things together. The partnership will support the JFF’s effort to develop Jamaican football at all levels and will facilitate further success at the professional level in the year to come.”
General Manager of Adidas Global Football, Nick Craggs, commented, “We are delighted to be announcing this long-term partnership with the JFF. The country’s potential on the pitch, of which the consecutive World Cup qualification of the women’s team is a testament, along with the richness and global relevance of the culture, which resonates far beyond football and Jamaica’s borders, make it a great fit to join the Adidas’ international federations family. We look forward to celebrating many achievements together while contributing to the progress and future of Jamaican football at all levels of the game.”
Chief Executive Officer (CEO) of Business 2 Sports Group, Marlon Gilbert-Roberts, stated, “The past doesn’t equal the future and the future of Jamaican football is looking bright. The JF and Adidas partnership represents a unique opportunity for renewal and rebuilding on a strong foundation. It is fitting that this announcement is made on the day we celebrate our 60th year of independence. This partnership celebrates the unity, strength, inclusivity, joy, national pride and tradition that consistently place Jamaican culture centre stage.”