The pioneering British Formula E team, Jaguar TCS Racing has joined forces with Google Cloud, a leading cloud computing provider, in a strategic partnership for the upcoming 2024/25 season.
This collaboration signifies a shared commitment to pushing the boundaries of technology and performance in electric motorsports.
The partnership sees Jaguar TCS Racing integrate Google Cloud’s industry-leading artificial intelligence (AI) and cloud computing solutions.
With access to Google Cloud’s advanced data analytics, Jaguar TCS Racing engineers will make data-driven adjustments to race strategies, leading to a sharper competitive edge. Additionally, Google Cloud’s AI expertise has the potential to revolutionize car development and race simulations, accelerating innovation cycles.
James Barclay, Managing Director of JLR Motorsport and Jaguar TCS Racing Team Principal, said, “It’s fantastic to welcome Google Cloud as our Official Cloud Partner for next season. This collaboration represents a significant step forward for Jaguar TCS Racing as we continue to push the boundaries of innovation in electric motorsport. Google Cloud’s expertise in AI and cloud technology is unparalleled, and we are eager to integrate their solutions to drive our performance to new heights. With just days until the finale of what has been an incredibly competitive season, we look forward to the journey ahead with Google Cloud.”
Tara Brady, President of EMEA at Google Cloud, added, “We are thrilled to partner with Jaguar TCS Racing, a team at the forefront of electric motorsport innovation. This collaboration is a testament to the power of cloud technology and AI in transforming industries while demonstrating Google Cloud’s commitment to driving innovation across the entire automotive sector. We are excited to contribute our expertise to help Jaguar TCS Racing achieve new levels of performance and success on and off the track.”
This partnership between the British team and Google Cloud exemplifies the transformative power of AI and cloud technology within the automotive industry. It promises to propel electric motorsports to new heights and pave the way for a future driven by innovation.
A leading provider of cloud computing services, Google Cloud empowers businesses to build, run, and transform themselves through a suite of secure and reliable cloud-based tools. This infrastructure is the same one that powers Google’s familiar products like Search and Gmail. The service’s commitment to innovation extends to the world of motorsports, as evidenced by its earlier partnership with Formula E, the premier electric racing series.
A pioneer in electric motorsports, Jaguar TCS Racing rejoined the racing world in 2016. Notably, Jaguar is the first luxury car manufacturer to participate in the all-electric ABB FIA Formula E Championship, a street racing series pushing the boundaries of electric vehicle technology.
A longstanding strategic partner of Jaguar Racing, TCS boasts over 55 years of experience in IT services, consulting, and business solutions. The entity leverages cutting-edge technology to empower Jaguar TCS Racing in its electrification journey, contributing to race wins and a more sustainable future. TCS is part of the Tata Group, a global conglomerate, and employs over 603,000 consultants worldwide.
This announcement coincides with the upcoming London E-Prix double-header, the season finale of the 2024 ABB FIA Formula E World Championship. This weekend (July 20 and 21), the British team will be vying for the Teams’ and Drivers’ World Championship titles. They currently lead the Teams’ Championship with 322 points, and their drivers, Nick Cassidy (167 points) and Mitch Evans (155 points), hold the top two positions in the Drivers’ Championship.