Jaguar UK has signed a new deal with the All England Lawn Tennis club (AELTC) which extends the partnership for Wimbledon grand slam for a further five years. Jaguar is a British multinational car manufacturer that has headquarters in Whitley, Coventry.
The automobile manufacturing firm will not supply a series of vehicles to support the operations but it will be partnering up with AELTC to rediscover the stories behind the iconic British sporting event. Jaguar will also launch a campaign named “Unmatched Experiences” which showcases the Wimbledon players and traditions through a different perspective to the fans.
Anthony Bradbury, Marketing Director, Jaguar Land Rover UK said, “We are delighted to renew our partnership with the All England Club which will see our support of Wimbledon extend to more than a decade. When it comes to global sporting events, Wimbledon is truly unmatched. Like Wimbledon, we are looking to push the boundaries of innovation to do things in an exciting and unexpected way”
Bradbury also added that Jaguar will help in creating a more sustainable future. Jaguar will also continue with the Jaguar Ace Pace Wimbledon Edition app which gives the fans an insight to measure the effectiveness of tennis serve which also challenges the roster of brand ambassadors.
Mick Desmond, Commercial and Media Director at the AELTC said that they are delighted with the extension of this deal with Jaguar, and the “Unmatched Experiences” campaign will bring the fans closer to Wimbledon. The British car manufacturing company is also helping out the AELTC in reducing the carbon emissions to net-zero by 2030 by showcasing the zero-emission I-PACE cars within the Wimbledon vicinity.
The iconic championship will commence from Monday, June 28 to Sunday, July 11. Wimbledon recently got the green signal from the United Kingdom government to have a full house for matches that begin at the end of June. This will be the first grand slam at Wimbledon in two years after last year’s event was cancelled due to the pandemic.