JadeBlue, India’s top luxury menswear and lifestyle brand, has appointed ace bowler Jasprit Bumrah as its brand ambassador.
This alliance is more than simply another endorsement; it’s a tale about common roots, ideals, and initials: JB x JB. Both JadeBlue and Jasprit Bumrah are from Ahmedabad. Both have the initials “JB.” Both have emerged from the city’s soil as national and global icons.
JadeBlue, which started in 1995 as a single-store menswear brand, has now become synonymous with workmanship and modern Indian flair. Bumrah’s cricket career began in Ahmedabad and has grown into an international career marked by discipline, resilience, and world-class performance. Their paths parallel each other, as they are both anchored in the same city, moulded by the same principles of authenticity, consistency, and perfection, and share the notion that great style is about character rather than looks. The partnership is about making a connection rather than selecting a a famous face.
To commemorate the pact, JadeBlue is launching a unique tribute collection called “JB x JB” inspired by Bumrah’s easy flair and the brand’s classic tailoring. Designed to represent the spirit of discipline and originality, the line commemorates the convergence of two Ahmedabad-born success stories who are now setting national and global standards.
On the deal, Jasprit Bumrah, said, “Blue has always been close to me. First with India, then with Mumbai. I am delighted to represent JadeBlue; associating with the legacy brand is about connection for me.. same city, same values, same initials. Personally speaking, fashion isn’t about pretending, it’s about being real. That’s what JadeBlue stands for, and that’s why this feels personal.”
Mr. Jitendra Chauhan, Chairman & Managing Director said, “For us, Jasprit isn’t only a cricketer, he’s someone who represents consistency, hard work, and individuality. That’s the same spirit JadeBlue was built on.”
Mr. Bipin Chauhan, Managing Director shared, “JB x JB is more than a partnership; it’s a coming together of two journeys that began in Ahmedabad and are now inspiring people everywhere.”
In addition to the cooperation, JadeBlue has also launched a unique product collection in the Formal, Ethnicwear and Bespoke ranges, a line that mixes adaptability, craftsmanship and modern elegance in honour of the cricketer.
JadeBlue, established by brothers Jitendra Chauhan and Bipin Chauhan with a single store providing fine fabrics and ready-to-wear formals, has grown into one of India’s finest men’s lifestyle and fashion brands owing to the efforts of the founders and their sons, Shambhav Chauhan and Siddhesh Chauhan.
JadeBlue, known for producing distinct designs that have become cultural classics, continues to scale ambitiously, expanding its reach with new retail outlets while providing seamless accessibility via its dedicated e-commerce platform and marketplace presence.
