Australia’s famous wine brand, Jacob’s Creek has announced the Australian cricket legend, Brett Lee, as its latest brand ambassador. The brand is also the official wine partner of the International Cricket Council starting from this year until 2023.
As an exclusive wine partner, Jacob’s Creek has the rights for all ICC events, branding at in-stadia bars, stadium and digital broadcast advertising, and use of brand marks for the partnership period.
Brett Lee on becoming the brand ambassador said, “Jacob’s Creek has had a long-standing connection to sport and I admire the brand ethos to connect cricket fans and wine lovers, bringing people together through the celebration of sport. I am humbled to have the opportunity to encourage people to experience the breadth of Jacob Creek’s amazing wine portfolio, and for the world to recognize its fierce passion for the sporting world,”
Kartik Mohindra, chief marketing officer, Pernod Ricard India said, “On the back of our three-year partnership announcement with the ICC, wherein Jacob’s Creek is slated as the Official Wine Partner for the ongoing ICC Men’s T20 World Cup as well as the next T20 World cup in Australia, we saw an undeniable synergy between Jacob’s Creek and Brett Lee. Both these Aussie legends have given exceptional moments of conviviality to people across the globe. We are extremely confident that Brett would play a pivotal role in creating many more such moments in his new role as the global brand ambassador for the brand and continue to be a leading voice for Jacob’s reek to our wine-drinkers across the globe.”
The Australian cricket legend has acknowledged this partnership as exciting and a great opportunity for people to enjoy the game of cricket. He also urged the people to get out of their busy schedule and build new memories with their loved ones, while sipping Jacob’s Creek wine along with that.