Jacob’s Creek appoints Mithali Raj as brand ambassador

Raj is the leading run-scorer in women's international cricket.

The captain of the Indian women’s ODI team, Mithali Raj has been appointed as the brand ambassador of the Australian wine brand, Jacob’s Creek.

The announcement came ahead of the ICC Women’s One-Day International World Cup, which will be held in New Zealand in March this year. Raj is the leading run-scorer in women’s international cricket and was awarded the Padma Shri in 2015 for her achievements.

On the association, Mithali Raj, said, “Jacob’s Creek and Cricket share a unique ability to connect people and I am delighted to be associated with Jacob’s Creek, a brand that has consistently supported sports through various partnerships. Jacob’s Creek is the official wine partner for the upcoming ICC Women’s World Cup 2022 and has a long-standing relationship with the game of cricket. Building on this long-established connection with the sport, I am really excited to see this partnership flourish, especially at such an opportune time, just ahead of the women’s World Cup.”

Kartik Mohindra, chief marketing officer, Pernod Ricard, said, “We are to associate with an all-time cricketing legend, Mithali Raj, for the upcoming ICC Women’s World Cup 2022 in New Zealand. We are extremely excited to have her on board as she has been a source of inspiration to all budding cricketers on and off the field. Mithali has been the guiding light for women’s cricket in India for over two decades and we believe that her authentic spirit perfectly represents the values which Jacob’s Creek represents.”

Jacob’s Creek has been appointed as the official wine partner of the ICC until 2023. Back in October 2021, Jacob’s Creek also signed the Australian cricket legend, Brett Lee, as the brand ambassador. 

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