The Indian travel booking platform, ixigo has signed the legendary Indian cricketer and captain, Rohit Sharma, as its brand ambassador for its train app.
The pact also includes a new advertisement between Rohit and ixigo Trains highlighting the latter’s user-friendly interface for Indian travellers. The advertisement will feature the World Cup-winning captain in a new avatar. The 360-degree ad campaign will be displayed across various mediums like digital, television and outdoor platforms.
Speaking on this, Dinesh Kumar Kotha, CEO, ixigo Trains said, “We are thrilled to welcome Rohit Sharma to the ixigo family! As a true leader in cricket and a celebrated captain, Rohit personifies excellence, perseverance, and inspiration – values that align perfectly with our brand. His immense popularity and credibility make him the ideal ambassador to connect with audiences across India. Our latest campaign captures the innovative spirit of ixigo Trains and Rohit’s unmatched star power, unveiling a fresh, never-seen-before side of him. Together, we aim to inspire a strong, vibrant connection that resonates deeply with our audience.”
Sharing his thoughts about the partnership, Rohit Sharma, Exclusively Managed by RISE Worldwide, said, “I am delighted to join hands with ixigo Trains, a brand that has truly transformed train travel in India with its industry-first innovations. I look forward to being part of ixigo’s incredible journey focused on redefining travel through efficient solutions and making stress-free and seamless travel a reality for people, all across India.”
ixigo Trains offers food on trains, free cancellation, instant refunds and a travel guarantee. Headquartered in Gurgaon, ixigo was launched in 2007 and provides ticket booking via its associated websites and apps.
After missing out on the first Test due to the birth of his child, the former Mumbai Indians (MI) skipper reached Australia earlier this week and will captain the Indian team in the second Test, starting on December 4 in Adelaide.