ixigo Trains, the rail-focused vertical of online travel platform ixigo, has renewed its partnership with the Indian cricket icon, Rohit Sharma, as brand ambassador for a second consecutive year, underlining the company’s continued focus on scaling its presence in India’s rail travel market.
The Hitman was first appointed as the face of ixigo Trains in November 2024. Under the renewed agreement, he will continue to feature across the brand’s marketing and consumer engagement initiatives, supporting ixigo’s mission to simplify, digitise, and improve the everyday train travel experience for millions of Indian passengers.
The extension follows a strong first year of collaboration that saw Sharma lead several high-impact campaigns designed to showcase ixigo Trains’ key features. These included real-time train status updates, seat availability insights, route intelligence, and predictive tools aimed at reducing uncertainty and stress for rail travellers. The campaigns, anchored in relatable travel situations and light-hearted storytelling, delivered strong consumer engagement and brand recall across digital platforms.
Commenting on the extension, Dinesh Kumar Kotha, CEO, ixigo Trains, said, “Rohit’s association with ixigo Trains has been truly special. His leadership, credibility, and national appeal have helped us strengthen our engagement with millions of users across India. Over the last year, his presence has added fresh energy to our brand and amplified our mission to make train travel simpler, smarter, and more dependable. We are excited to continue this journey together and build on the strong momentum we’ve created.”
Rohit Sharma added, “I’m excited to continue my association with ixigo Trains. The brand is solving real problems for travellers through simple and impactful solutions. I look forward to being associated with ixigo as they continue to push the boundaries of innovation in train travel.”
The renewed partnership comes at a time when ixigo is deepening its investment in its trains business, a core pillar of its growth strategy given the scale, frequency, and importance of rail travel in India. By retaining Rohit Sharma as its brand ambassador, ixigo Trains aims to further strengthen consumer trust, drive sustained user adoption, and remain a leading digital platform for train travellers across the country.
