ITW Catalyst, a sports, entertainment and media consulting entity, which is a division of ITW, facilitated 20 sponsorship deals for multiple teams in the Indian Premier League (IPL) and Women’s Premier League (WPL).
The consulting firm added companies like Goel Group, Happilo, Mahindra, Coca-Cola, Hindware, ITC, Herbalife Nutrition, and others to its portfolio and facilitated deals worth over INR 150 crore for teams in the ongoing T20 season.
The firm has also played a very pivotal role during the inaugural edition of the recently concluded WPL, where it helped franchises such as Royal Challengers Bangalore (RCB) to get their front of the jersey (Kajaria) and leading trouser leg sponsors (Vega Beauty) and body care sponsor for UP Warriorz (UPW).
In one of its first deals, ITW Catalyst played an instrumental role in finalising the association between Mumbai Indians (MI) and Marriott Bonvoy. In one of the recent development, ITW Catalyst has also played a crucial role in striking partnerships for franchises – RCB, Delhi Capitals (DC), and Rajasthan Royals (RR).
ITW Catalyst serves as a catalyst in helping brands to venture into an ecosystem of global opportunities for enhancing their outreach & attain desired goals through highly effective marketing platforms such as sports.
Paroksh Chawla, CEO, ITW Catalyst, said, “We take great pride in understanding the positioning of every brand and finding the right fit to meet their marketing and visibility goals. That is how we have been able to facilitate partnerships between marquee brands and some of the best T20 Franchises in the world. For us, at Catalyst, our relationships with both the teams and the brands are what ensures the perfect synergy, and that’s reflected in the partnerships we have facilitated this season.”
He further added, “Cricket as a platform remains relevant for companies across the spectrum, but the key is to identify the correct alignment.”
Bhairav Shanth, Co-Founder of ITW Consulting, said, “ITW is built on providing a 360-degree solution for brands, ranging from ideation to execution we work as an extension of the brand itself be it in-stadia advertising, linear and digital marketing or putting together sponsorship opportunities with the most effective ROI for our clients, and the fact that ITW Catalyst has been a part of some of the biggest deals in the Indian T20 league and franchise cricket becoming a trusted partner for many brands and teams alike in the process is a testament to our philosophy.”